Swedish broadband hardware provider Forsway said it has recruited Alla Tragl as sales director within telecommunications as it seeks to develop growth opportunities in a new industry vertical, namely mobile operators.

It perceives a need for products such as its Forsway Xtend equipment in the mobile sector.

Using its Forsway Xtend hybrid satellite ecosystem services and robust hardware could enable mobile operators to postpone or even avoid deploying more infrastructure in areas where a business case might not be viable, said Tobias Forsell, CEO at Forsway. In addition, he said, with end-users routing data over the satellite path, large amounts of mobile data traffic are taken out of the mobile network.

Tragl is a telecoms professional with more than 20 years of experience. She has worked on both the operator and vendor sides at mobile operators including Ericsson, Nokia, Virgin Media and Vodafone. In her latest role as Partner Account Manager at Vodafone, Tragl managed the commercial relationship between Vodafone Group companies and Russian MTS Group companies. She has driven Vodafone’s Partnership Programmes in procurement, sales, finance and technology areas.